I think the key to handling ethical issues is to have a productive and free work environment so employees can easily express their ideas. Regular meetings, group activities, retreats, fair division of leadership responsibilities, and the ability to provide anonymous feedback would all help to cultivate this environment. Small companies may be tempted to cut corners and ignore regulations because of pressure. Adaptability and versatility would solve this problem, since lack of robustness is often due to stagnation, both in ideas and methods. For example, if a company were to corner the market on a particular type of product, then all its fortunes would be tied to the that same product. If a competitor were to establish itself and outsell the original, the first company might be forced to lower prices and put out a lower quality product. Companies must strive for flexibility, much in the way Gregory Bateson explains in Steps to an Ecology of the Mind. The best possible way to do this is to have a safety net and encourage innovation, and not merely improvement.